Set Strategic KPIs based on Business ObjectivesSet Strategic KPIs based on Business

Every business thrives on a clear vision and well-defined objectives. If you want to shine, it is a must to estimate the progress before any execution. But how do you measure progress toward achieving that objective? That’s where “Strategic KPIs” come in. 

You must implement a new strategy to advance poor performance areas to make them gainable. There are types of business objectives, and tools to complete those through strategic KPIs. We will explain how to set strategic KPIs based on your business objectives.

Primarily, we need to explore these areas to understand the importance of strategic KPIs based on business objectives:

  • What are strategic KPIs?
  • What are the business objectives of a company?
  • What is the result of business objectives without strategic KPIs?
  • How to set strategic KPIs based on business objectives?
  • What is the best way to set strategic KPIs based on business objectives?

What are Strategic KPIs?

Key Performance Indicators (KPIs) are quantifiable metrics that follow progress toward achieving a specific objective. Here, strategic KPIs are a subset of KPIs that directly align with your company’s overall strategy and long-term goals. Let us tell you why it is needed.

Strategic KPIs provide a data-driven way to measure the effectiveness of your strategic initiatives. Executives rely on strategic KPIs like ROI, profit margin, and total revenue to gauge long-term success against the company’s vision. At the same time, operational KPIs focus on short-term efficiency. 

Using these more immediate metrics, you can ensure day-to-day activities to achieve those strategic goals.

What are the Business Objectives of a Company?

Business objectives are the measurable outcomes a company aims to achieve within a defined timeframe. These objectives can be diverse, from increasing revenue and market share to enhancing customer satisfaction and operational efficiency.

Why Strategic KPIs are Important in Business?

Strategic KPIs are crucial for business for several reasons: focus and alignment, data-driven decision-making, improved performance, and increased accountability.

Importance of Strategic KPIs:

  • Focus and Alignment: The KPIs ensure everyone works towards the same strategic goals.
  • Data-Driven Decision-Making: KPIs provide quantifiable evidence to support strategic decisions.
  • Improved Performance: KPIs help track progress and identify areas needing improvement.
  • Increased Accountability: KPIs hold teams and individuals accountable for strategic objectives.

What is the Result of Business Objectives Without Strategic KPIs?

Without Strategic KPIs, measuring progress becomes subjective and unreliable. This can lead to wasted resources, chaotic teams, and wrong decisions. If you do not imply strategic KPIs, your efforts might be directed towards activities with little impact on strategic goals. 

Also, departments might work towards their own goals, hindering overall progress. And finally, decisions based on a lack of data can lead to strategic missteps.

Read more, How to Analyze KPI Achievement Patterns Over Time by ProKPI?

How to Set Strategic KPIs Based on Business Objectives?

Building a bridge between your business objectives and measurable success requires well-defined strategic KPIs. Here’s a comprehensive guide to setting them up effectively:

Step 1: Define Business Objectives

Gather key stakeholders for a dedicated workshop to define and document your company’s strategic goals. Ensure these goals are high-level and future-oriented, reflecting the organization’s direction for the next 3-5 years. And craft clear, concise statements for each objective, leaving no room for misinterpretation.

Step 2: Take Initiatives from Objectives

For each strategic objective, brainstorm and identify specific initiatives that will contribute to achieving it. These initiatives are the actionable steps that will translate your goals into reality. Assign ownership for each initiative, ensuring clear accountability and alignment with the overall strategy.

Step 3: Identify Measurable Success Factors

For each initiative, determine how success will be measured. What quantifiable metrics will demonstrate progress and achievement of the initiative’s goals? To guarantee clear and actionable measurement, ensure these metrics are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

Step 4: Define Strategic Compass by Setting KPIs

Select specific KPIs that directly tie back to each strategic objective. These KPIs should clearly show how well your initiatives are driving progress towards achieving those objectives. Choose KPIs that truly measure the impact of your initiatives on the overall business strategy, avoiding vanity metrics that offer little actionable insight.

Step 5: Monitor, Analyze, and Report

Establish a regular practice for monitoring your KPIs. This could be weekly, monthly, or quarterly, depending on the nature of your business and KPIs. Analyze the data collected from your KPIs to identify trends, areas for improvement, and potential roadblocks.

After that, share your KPI findings and insights with organizational stakeholders. This will adapt transparency, accountability, and collaboration in driving strategic success. Based on your analysis, be prepared to adapt your initiatives or KPIs as needed to ensure continued alignment with your strategic goals.

What is the benefit after all these steps? Simple!

When you follow these steps and circulate a data-driven culture, you can set strategic KPIs that effectively measure progress and guide your organization toward achieving its long-term vision.

Read more, How to Improve eNPS for Your Organization?

What are the Types of Strategic KPIs for Business Objectives?

Strategic objectives are the road map to an organization’s success. Different types of strategic KPIs guide companies toward achieving their long-term goals. Those are:

  • Financial Objectives
  • Growth Objectives
  • Training & Learning Objectives
  • Business Process & Operations Objectives
  • Customer Objectives

Financial Objectives

Financial Objectives target the financial health and sustainability of the organization. They focus on revenue growth, profitability, cost management, and financial stability. Examples include increasing revenue by X% or reducing debt to a specific ratio.

Growth Objectives

Growth Objectives and expansion targets increase an organization’s market share and influence. They involve strategic efforts to drive sustainable growth across short, medium, and long horizons. Examples include entering new markets, introducing new products, or acquiring competitors.

Training & Learning Objectives

Training and learning objectives focus on employee development. They improve employee knowledge, skills, and capabilities. Training programs improve performance, boost productivity, and ultimately drive organizational success. 

Business Process & Operations Objectives

Operations Objectives optimize internal operations. These objectives address optimizing efficiency, enhancing quality, reducing costs, and ensuring smooth product or service delivery. Examples include streamlining processes, implementing quality control measures, and minimizing supply chain disruptions.

Customer Objectives

Customer Objectives prioritize creating exceptional customer experiences, building strong relationships, and driving customer satisfaction and loyalty. Examples include implementing loyalty programs, increasing customer satisfaction through quality products, and friendly engagement.

What is the Best Way to Set Strategic KPIs Based on Business Objectives?

As strategic KPIs are long-term objectives, you must rely on an automated system to keep the records in one place. You may have used spreadsheets for this, but that requires a lot of manual input. As a result, there could be mistakes. So you need a modern-day solution like ProKPI.

What is ProKPI?

ProKPI is a powerful KPI management tool that can streamline setting strategic KPIs based on business objectives. It helps you in multiple actions. You can perform the following tasks:

  • Visualize Strategy: Translate your company strategy into a clear visual framework.
  • Align Objectives and KPIs: Ensure your KPIs are directly linked to specific objectives.
  • Track and Analyze Performance: Monitor progress towards your strategic goals through intuitive dashboards.
  • Collaborate with Teams: Facilitate communication and collaboration around KPIs within your organization.

ProKPI saves time, improves accuracy, and fosters a data-driven culture for achieving your business objectives.

How to Use ProKPI?

Follow the video tutorial for the best understanding of ProKPI and its extensive functionalities:

ProKPI Tutorial | Complete Guide 

What are Some Effective Tips For Setting Strategic Objectives?

  • Keep a clear vision in mind
  • Rely on the SMART model
  • Prioritize objectives, focusing on the most leading indicators
  • Align objectives and overall goals
  • Engage similar stakeholders while setting strategic objectives
  • Flow objectives down to all employees in the organization
  • Plan KPIs for each objective
  • Set challenging yet possible targets.
  • Review progress based on new insight.


We tried to say that strategic KPIs are the bridge between your business objectives and measurable success. So, follow the steps outlined above and leverage tools like ProKPI. By doing this, you can set the right KPIs and effectively track progress toward achieving your company’s vision and long-term goals.


How to measure strategic business objectives?

Management identifies KPIs for each objective, with specific targets set. Then, they collect data from relevant sources to identify trends and areas for improvement. They report and communicate continuously to refine the objectives to ensure they align with your organization’s overall strategy.

What tools can help me set and manage strategic KPIs?

You can consider options like ProKPI that offer features for visualizing strategy, aligning objectives and KPIs, and tracking performance. ProKPI is available for $29, $59, and $99 as a lifetime package. You can use the demo version from their official website.

How many strategic KPIs should I set in ProKPI?

There’s no specific number. You have to focus on having a manageable set of KPIs that capture the most important aspects of each business objective. In the standard count, add 3 to 5 KPIs per objective to avoid information overload.

Leave a Reply

Your email address will not be published. Required fields are marked *